THE PROCESS
DESIGN - SHIMAKUMAS
With the help of new technologies, such as AI, we are able to put into images what our imagination creates, but often limitations due to illness prevent us from doing it with our own hands. While we would like to keep the zebra in our branding, we also wanted to give it a personal touch. In Japanese, my surname contains the word kuma, which means "bear", and "zebra" in Japanese is "shimauma". And so the Shimakumas were born! These two cute and unique bears with their black and white stripes like all good zebras!
The other collections like Otsukare Mama and for Hasu no Ie Fashion are designed by me and my daughter. Her dream is to become an anime character designer.
SELECTION
The pieces created at Hasu no Ie are produced by print-on-demand, which means that they are only made according to customer orders. This means less waste and waste that contaminates the environment and destroys natural resources.
Furthermore, we prefer eco-friendly materials that cause less harm to nature, such as certified organic cotton fabrics or recycled materials that are super comfortable. Furthermore, we seek to create items that can replace those made from disposable plastic, such as stainless steel bottles, cups and much more. Everything with style, quality and technology guaranteed by one of the largest companies in the print-on-demand sector, which is committed to sustainable practices.